About JS Company USA
At JS Company USA, we believe fishing gear should inspire confidence, not compromise.
As the official U.S. presence of JS Company, we bring world-class rod technology and craftsmanship from South Korea to American anglers who demand precision, performance, and reliability.
This isn’t about following trends.
It’s about delivering gear that performs when it matters most.
Our Philosophy
Fishing is more than a hobby; it’s a pursuit of mastery, patience, and connection.
Every rod we offer is built with intention:
- Lightweight, responsive blanks
- Advanced materials like Helix Graphene
- Precision engineering for balance, sensitivity, and strength
Through technologies like Helical Core Construction, our rods are designed to reduce twist, improve casting accuracy, and maintain strength without unnecessary weight.
The result is simple:
Performance you can feel on every cast.
Meet the Founder
Behind JS Company USA is a lifetime of experience and dedication led by founder Kil Song.
For decades, Kil has been deeply involved in the fishing industry, developing and refining rods through real-world testing. His reputation wasn’t built through marketing; it was built on the water.
He has helped bring rods from concept to reality, earning the trust of anglers who value performance over hype.
A Defining Transition
In 2023, Kil made a pivotal decision to begin a new chapter.
Years earlier, he had connected with President Ko of JS Company at ICAST. There was immediate mutual respect, but at the time, Kil was still committed to his work with NS Black Hole and chose not to pursue any business opportunity.
The interest, however, never left.
After stepping away and becoming independent, Kil reconnected with JS Company, this time with the freedom to move forward.
What once was a missed opportunity became the right partnership at the right time.
A Partnership Built on Trust
Kil’s relationship with JS Company spans nearly a decade.
From first hearing about their reputation as one of Korea’s top rod manufacturers, to reconnecting years later under new circumstances, the partnership was built on timing, mutual respect, and shared values.
While early discussions required both sides to better understand each other’s approach, that process ultimately strengthened the foundation of the relationship.
What followed was not just an agreement but a shared commitment to building better rods for anglers.
Built on Purpose
When given the opportunity to expand into a full retail operation, Kil made a deliberate choice.
He chose not to focus on selling.
He chose to focus on building.
JS Company USA exists to:
- Introduce world-class rods to U.S. anglers
- Test and refine gear in real-world conditions
- Develop rods specifically for the American market
Because in the end, this isn’t about moving products.
It’s about creating gear anglers can trust without hesitation.
Still Building at 78
While many slow down, Kil continues to push forward.
At 78, his mission remains unchanged:
- Build better rods
- Refine performance
- Share innovation with anglers
His experience is matched only by his drive to keep improving.
Our Mission
To bring premium, high-performance fishing rods to the U.S. market while building a community of anglers who value craftsmanship, innovation, and authenticity.
More Than a Brand
JS Company USA represents more than a name.
It represents:
- A lifetime of experience
- A commitment to quality
- A belief that better gear creates better experiences
This isn’t just what we sell — it’s what we stand behind.